Analysis on Gorillaz Album Cover

Looking at the Gorillaz album cover we see that they’ve gone for a clean background by using black, connoting dominance and gives a mysterious appeal to the album, the colour doesn’t give too much away but looks enticing. The main image of the four artists contrasts the purity of the white squares because it could represent mug shots, and it could compliment the different characteristics of each artist. By using the unique selling point of animated characters helps give them a better brand identity, it draws in a different audience because they don’t see the artist physically and the animated characters can symbolise their alter egos or the other side to there personalities which they like to display to their audience/ consumers. Also featured on the album cover is a tie – in which will help entice the consumer to listen to that specific track and it emphasises on how important or good it might be.

With the typography they’ve used sharp upper case lettering which enables it to be more prominent against the black and works well with it; the title of the album links with the main image; “Demon” correlates with the eyes of the characters, and the black once again showing the mysterious side of the album.

Using a Parental Advisory sticker enables an open market for younger audiences to indulge within profanity or sexual referencing, the effect of this shows that it works as a promotional device to get them to buy this product and to fit within society because, it’s seen as a new culture of the younger generation. Overall  I think the simplicity of the colours and main image could compliment their type of music but with the animated characters it shows the intriguing side to their music which their audience will like most.