The print advertisement
for Rihanna’s “Rated R” is likely to
have been printed around November 2009 as this is when the album was released.
Having the effect of black
and white subverts the idea of the genre this album generates from which are Pop
and Dance Pop; this is a good idea because the consumer may get the impression
that it may be filled with genres like Rock, R&B or Hip-Hop indicating from
the heavy make up around her eyes, dark lipstick, and her wearing leather
clothing and a lot of jewellery. The main image looks like its been torn from
paper this goes with the look she has, showing the hard side to her personality
- by her covering one side of her face makes it look like she has something to
hide away from her audience but it could be that she shows it within the album.
The typography works well with the
aestheticism of the album, it’s bold and prominent. The “R” allocated in the
top right corner could represent an arbitrary sign for her fans to recognise if
they’re apart of that culture, so this is a good way to brand her and the album
because people will notice it. The featured songs also correlate with the
persona that is being perceived from the artist; the body language gives of the
impression that she is “hard” and shows she may like to gamble within “Russian
roulette”. This advertisement may appeal
to it’s audience because it shows the different side to her, compared to
previous albums, this one shows her versatility as an artist and it displays
her coming out of her comfort zone and shell.
Overall I think this a successful advertisement because the simplicity
of it makes the add more interesting and appealing for an audience and it
diverts the idea of the Pop genre and what it would look like with vibrant
colours and interesting background settings. This would appeal to teenagers or
older because they may like the look of the artist within the fashion sense and
the type of genre the album is made up of.
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