Analysis of King’s Of Leon Advertisement

The print advertisement for King’s Of Leon’s “Only By The Night” is likely been printed around September 2008 as this is when the album was released.

 The typography of the artist name and name of the album is very bold and will attract an audience because its one of the main conventions which stands out the most apart from the main image. Using this type of typography would appear to the ­­male crowd because it’s a masculine font and it’s sharp rather than curvy; having red on the release date enhances how important it is for consumers to go out and buy the album, it also provides visual stimulation as it’s the only vibrant colour on the add.  

With the main image the artist has chosen to make his face look grotesque by combining the features of an owl, this has correlation with the album title because owls are nocturnal creatures who like to hunt for prey at night which could suggest why the whole image has the green effect. Having the face disfigured suggests that he doesn’t want people to see what he’s truly like and the owl features can imply his other side to his music, trying to prey on the consumers to get a wider fan base;

the typography could also connect with the font that is displayed on a night vision camera. The colours used are quite dark and dull which implies that this band originates from the Rock genre, so this adheres to the stereotypical colours that you would usually associate with Rock.

Overall I think this advertisement would reach its audience and be successful because it’s something unique and it may attract more of a younger crowd because the obscurity of the main image, it subverts the ideology of a typical Rock band but the colours compliment the genre.