Saturday, 22 September 2012

Analysis of Lady GaGa & Beyonce - Telephone




This video was released on the 26th January 2010; this was Lady GaGa’s 3rd extended play (EP) and off her second album “The Famous Monster”. Lady GaGa is signed to Interscope Records, and the song generates from the genre of Electropop and Dance-pop and was directed by Jonas Akerlund. This is a narrative and performance based video, displaying the iconic view of Thelma & Louise (1991), two criminals who are wanted by the police for committing serious offences.

The video starts with a long shot of Lady GaGa entering the county jail, whilst this is happening the camera pans across some of the jails cells, and we see all the females up against the bars, symbolising that they see fresh meat and they all want a piece. The guards then strip her in her cell, which represent her being stripped of her dignity for the crime she has committed- as they walk away one comments “told you she didn’t have a d**k” relating to the hysteria that was made about GaGa being a hermaphrodite, making a mock of the rumour by letting the audience know that she’s gotten over it.

We see a close up of her hair with diet coke cans as an alternative for rollers, and it’s known for erupting once it’s mixed with mentos, which is significant to the fact that a fight breaks out soon after this shot is shown of her. As she’s being bailed out of jail, she breaks into an iconic MJ shuffle, paying tribute to him; this could also link back to his video “Smooth Criminal”, reinforcing the idea that she is one herself and is once again going to escape scot free. We then move into a long shot of the symbolic “Pussy Wagon” which was used in Kill Bill V1- indicating the point at which Uma Thurman also got away. Then enters Beyonce, showing “Themla & Louise” being reunited again; they both share a Twinkie, displaying the intimacy between them both- knowing that they’ll have each others backs no matter what situation may suffice.

They then end up committing their last big crime once they enter the Diner. A close up is used to show Beyonce pouring a poisonous solution into Tyrese’s coffee, stating the massacre is about to begin. We then see a montage of shots whilst GaGa is poisoning the food orders, indicating they both want to go out with a bang to make a final statement about their personas. We’re informed of Beyonce’s wittiness because she pulls a not too convinced surprised look once Tyrese collapses; enabling the audience to understand that everything they’re doing is for a purpose.
Once everyone is dead within the Diner, a long shot is used to show them both in their Wonder Woman attire, using this juxtaposition makes the audience aware that they’re not heroes but yet killers- so they’ve used this parody to enhance the situation that they’re in to make it a form a satire.

The video ends with the Pussy Wagon jetting off into the unknown, with both Lady GaGa and Beyonce making a promise that they’ll never come back; this is then finalised with a close up of their hands entwined together, showing the commitment they’ve made to one another, and knowing that they’re content within their decision.  

Overall this video displays a postmodern text which uses intertextuality, parody and satire to compliment an array of many videos, films and artist to pay tribute to their work. This video would appeal to an audience of teenagers because its current and it shows a sense of an edgy fashion which some may like. The story line is easy to understand, whilst all the action will keep an audience entertained and informed about the story they’re portraying.

No comments:

Post a Comment