This video was released on
the 22nd September 2011 and was on her 6th studio album
called “Talk That Talk”. Rihanna
is signed to Roc Nation, which is the subsidiary of Sony Music; this video was
directed by Melina Matsoukas.This song generates from the genre of Dance-Pop and
Electro House and has a narrative based story line, which could portray one of
her own relationships with someone, or basing it on what a relationship could
turn into within certain circumstances.
The video starts off with
an array of several different camera angles, made up of close ups/ medium shots
and establishing shots of them having fun and being intimate, creating a
picture of their relationship being in a good place; we then go straight into a
medium shot of Rihanna standing in front of a white wall with the image of
thunder across her and wind blowing in her face which implies a sign of
confusion or frustration because she’s moving from side to side and is not
willing to show her face.
She then says “We found
love…” and we have close up of a container, then the pills in someone’s hand,
into their mouth and we end with a dilated pupil, showing the significance of
the drug taking action- it also has the connation of them shrinking into their
own world as a couple, showing the audience that their in the same place at the
same time and they both feel happy. A straight cut is then followed with
another close up of them kissing and the room spinning fast- an extreme close
up is then used on a cigarette and it has the effect of multi-colours going
across it, which symbolises the hallucination they’re under.
Another array of different
angles is then shown of them in the supermarket, picking up alcohol and
spraying it on each other, and then they’re outside spinning around in a
trolley- portraying their everyday life style of getting drunk and being off
their heads, reinforcing the concept of them finding love in their own hopeless
place. A close up is used to show the significance of their life going to waste
by displaying them spending their money on a slot machine, the effect of
showing this will help the audience realise how secluded they are as a couple
and how they lock themselves away from society only to dwell within each other,
and the later effects are then shown of how the relationship is affecting both
of them. A birds-eye-view angle is used of their car going round in circles in
a dull location, signifying the idea of how their relationship works- them
always ending up in square one whilst things haven’t been resolved. This links
in with the next close up of the room once again spinning around but with Rihanna
covering her ears whilst he’s shouting at her, showing the build up of her
having enough and not being able to take anymore. Towards the end of the video
we see a long shot of her vigorously packing some clothes into a bag and
storming off, but then it ends with her sitting in a corner with her head in
between her legs, showing that she’s the lonely one and it concludes the idea
of her finally giving up within the relationship and taking time to find
herself.
Overall I think this video
allows its audience to get the representation of living life but also being
lost within love and not realising the bad side effects you may have with a
partner. All together it displays an image of what some relationships could end
like and advices people not to go down them same route and to be aware of what
you can get yourself into.
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